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Texas SB 22: A Boost for Indie Filmmakers, Actors, and Crew – Texas is Stepping Up!

Benjamin Redic · May 26, 2025 ·

 

Hey, aspiring indie filmmakers, actors, and hardworking crew members of Texas! Get ready, because the Lone Star State is making a serious play to keep film productions right here at home. Senate Bill 22 (SB 22), passed with a solid 114-26 vote in the Texas House on May 26, 2025, is pouring new life into the Texas Moving Image Industry Incentive Program. Texas is trying, but it’s not quite Hollywood yet. Let’s give a big shout out to our friends at the Texas Media Production Alliance for all their hard work on this issue.

More Cash for Your Films

SB 22 is Texas’ way of saying, “We’re done watching Georgia and New Mexico steal our spotlight.” The bill sets up the Texas Moving Image Industry Incentive Fund, stuffed with $300 million every two years until 2035. That’s a nice jump from the $200 million we’ve been working with, and it means rebates for spending on local crew, actors, and supplies. For indie filmmakers hovering around that $500,000 budget mark, this is a lifeline. You can apply for grants to cover costs, but here’s the rub: you need to spend at least $500,000 in Texas to qualify, up from the old $250,000 minimum. So, if your coming-of-age flick about a skateboarding armadillo is super low-budget, you’ll need to dream a bit bigger to tap into this cash. The bill lowers the Texas residency requirement for cast and crew from 55% to 35% (rising to 50% by 2031), so you can bring in a couple of out-of-state buddies without losing your shot at the rebates. Want to sweeten the deal? Film in a rural Texas town or an economically distressed area, and you could score an extra 2.5% rebate. You’ll also get that bonus if you hire Texas military veterans for at least 5% of your crew or make a “Texas Heritage” film that celebrates the state’s spirit (think wide-open plains and family-friendly stories). Finish your editing or visual effects in Texas, and you’ll snag another 1% rebate. Not bad, right?
If you’re a veteran or based in a rural area, you’re an extra-hot commodity thanks to those bonus rebates. So, dust off your demo reels and toolkits—Texas is about to get busier.

The Catch

Now, don’t start planning your wrap party just yet. Texas loves its rules, so the Governor’s Office gets to eyeball your project and can say “nope” if they think it’s too out-there. There’s also a 2.5% bonus for faith-based films, which might make some indie filmmakers raise an eyebrow unless your script involves, say, a heartwarming barn dance. Oh, and you need to shoot at least 60% of your film in Texas to qualify for the money. So, no sneaking off to Arizona for those cactus shots and expecting a check.

Why This Matters for Indie Dreamers

For indie filmmakers, actors, and crew, SB 22 is Texas finally stepping up to the plate. That $500,000 minimum might feel like a stretch for some, but it’s within reach for ambitious indies, and those rebates could mean paying your crew properly or getting your film into festivals like, say, Austin Action Fest & Market. For actors and tradespeople, it’s a chance to work on more projects without packing up for Atlanta. Texas is making a solid effort, but let’s be real—it’s playing catch-up with states that have been wooing filmmakers for years.
So, indie filmmakers, rally your Texas crew, scout some small-town locations, and maybe hire a veteran or two. SB 22 is your chance to make that $500,000 passion project shine with a little help from the state. Actors and crew, get ready for more work. Texas is trying to be a film star—let’s see if it can keep up the momentum! Don’t forget to stick some action in there!

Austin Action Fest & Market is rooting for Texas indie filmmakers, actors, and crew, with just a pinch of side-eye for good measure.

 

TVC Reviews #33: The Marvels….people HATE this movie…but should they?

Benjamin Redic · November 10, 2023 ·

So here I am, diving into “The Marvels,” and I’ve got some thoughts. Don’t tell me men don’t enjoy watching attractive women fight on screen, especially when they’re doing it well. If the action’s subpar, that’s where mud wrestling comes in, but that’s not what we’re here for.

Plot and Characters:There’s been a lot of flak thrown at this project, with accusations that it’s men who are mad because they’re losing their heroes, or that they’re just not ready for strong female leads. But “Kill Bill” was fantastic because it was well-written, had deep characters, and the fights? They were something else. 

“The Marvels” deals with the adventures of Captain Marvel, Monica Rambeau, and Ms. Marvel, whose powers are linked, causing them to swap places when used. It’s meant to be a big team-up, but the villain doesn’t do much for me. She’s lackluster, trying to be sympathetic but coming off as just another baddie.

Marketing and Audience Perception:The marketing of this film has been a misstep, focusing on attacking the audience rather than promoting the movie’s strengths. It’s not about not wanting strong women on screen; it’s about execution and respect for the audience. Look at movies like “Crouching Tiger, Hidden Dragon,” where the action was the star, not the gender of the fighter.

Action and Visuals:The action in “The Marvels” has some moments, like when Monica Rambeau does a move that feels straight out of Dragon Ball Z. But there’s inconsistency, especially with how Captain Marvel is portrayed in combat. She’s supposed to be all-powerful, yet she’s dodging like she’s human. 

Acting and Dialogue:The male characters, particularly Nick Fury, are portrayed in a way that undermines rather than complements the female leads. Making men look incompetent doesn’t elevate women; it just makes for bad storytelling. 

Criticism:

The tone of the movie feels aimed at a younger demographic, but then you’ve got heavy themes like genocide and war, which clash with the lighter moments, like a Bollywood-style dance number. It’s like they’re trying to make Captain Marvel into a Disney princess, which feels off-brand for her character.

Rating:

On my 5-blade scale, I’m giving “The Marvels” 3 blades. It’s watchable, but it’s not worth the full price of admission. It’s entertaining enough for a matinee or a rental, but don’t expect it to redefine the genre.

Conclusion:

“The Marvels” has some fun action sequences, but the narrative and character development could use some work. The backlash it’s receiving isn’t necessarily a reflection of its quality but more on how it’s been presented to the public. If you’re into Marvel’s universe, give it a watch, but don’t go in with high expectations. 

FREE CROWDFUNDING CLASS By Seed & Spark!

Benjamin Redic · September 24, 2020 ·

We have the Privilege of Co-Hosting this Excellent virtual training from Seed & Spark on Crowdfunding! That will be 10/8th. Best part is….it’s totally Free!! *Cues John Cena Theme song* So there is no reason Not to attend and tell a friend. In a week we’ll do it all again….sorry. But seriously there will be a class 10/15th on the Art of The Pitch taught by the professionals at Seed & Spark. Also free. And remember, we will be having a pitch competition with an actual producer during next year’s Action Fest. You probably Hate selling so you might as well come by, get some training and take some notes! #AustinActionFest #Seedandspark

Presented by Columbia College Hollywood, Alliance of Women Directors, Blackbird Film Festival, Austin Film Society & Austin Action Fest.

About this Event

Thinking about making a movie or show? Great! We wanna watch it.

But first, how are you going to fund it, and when you’re finished, who’s going to watch it?

We’ve got answers.

Many are asking us: should I still crowdfund? Well, crowdfunding rose out of the ashes of the 2007–2008 financial crisis. It’s a testament to the indomitable spirit of creators. It also led audiences out of a very dark time — one great idea at a time. It was revitalizing for so many people’s spirits, and also revitalizing for the creative economy. As people further isolate (and they should! have we said that already?), we are losing essential social connections that keep up the human spirit. But we have virtual tools to continue to tell stories that connect people, and we should use them.

It’s a time to adjust the thinking about your campaign: this is not about you raising the money for your work, this is about you offering a unique chance for people to connect (safely!) around things that really matter to them. Your outreach strategy will have to adjust. Your goal may have to come down as you scale back the ambition of your production (or heck, make it an audio drama you can record in your basement!). We haven’t seen a dip in contribution volume or levels in the past month.

Most people think about crowdfunding simply as a fundraising tool, but we’re going to show you how it’s so much more than that: it’s a great way to start (or continue) developing a direct connection with your audience, which is essential for building a sustainable film career that leads to distribution and the opportunity to, you know, make more than one thing.

Join Seed&Spark’s film community manager, Bri Castellini, for this can’t-miss Crowdfunding to Build Independence workshop, completely online, to learn:

  • Why audience building is essential for a film career (and crowdfunding)
  • How to define, find, talk to and grow your audience
  • How to prepare for a successful crowdfunding campaign (including goal, incentives and communication plan)
  • Why staged financing might be right for you

About Blackbird Film Festival

The Blackbird Film Festival is a 501(c)(3) nonprofit organization based in central New York state that celebrates and supports independent filmmakers from around the world. At the Blackbird Film Festival, we strive to curate an inclusive festival atmosphere – an environment where experienced professionals and first time filmmakers can strike up conversation and perhaps take something away from one another.

About Austin Film Society

Founded in 1985 by filmmaker Richard Linklater, AFS creates life-changing opportunities for filmmakers, catalyzes Austin and Texas as a creative hub, and brings the community together around great film. AFS supports filmmakers towards career leaps, encouraging exceptional artistic projects with grants and support services. AFS operates Austin Studios, a 20-acre production facility, to attract and grow the creative media ecosystem. Austin Public, a space for our city’s diverse mediamakers to train and collaborate, provides many points of access to filmmaking and film careers. The AFS Cinema is an ambitiously programmed repertory and first run arthouse with broad community engagement. By hosting premieres, local and international industry events, and the Texas Film Awards, AFS shines the national spotlight on Texas filmmakers while connecting Austin and Texas to the wider film community. AFS is a registered 501(c)(3) non-profit organization.

About Austin Action Fest

Austin Action Fest is “Where The Action Is”. The Austin Action Fest & Market is dedicated to bringing you the best action and stunt heavy projects from around the world. There’s plenty of kickin, stabbin chasin and jabbin here! Whether you are an action fan, producer or distributor, this is the place to be.

About Alliance of Women Directors

Alliance of Women Directors is a non-profit, inclusive collective of professional women-identifying and gender non-conforming directors who have joined together for career advancement and to address the issues of inequality in the entertainment industry. Focused on education and professional support for members in the form of hands-on craft enrichment and mentorship, AWD is tireless in its advocacy efforts to increase opportunities for all.

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